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Everything You Need To Know About This Year’s National Wedding Show 2020



September – the month of the highly anticipated September issues, the start of a brand new season of Fashion Month, and of course, the lead up to one of the biggest wedding shows in the country.


Next month, The National Wedding Show will be opening its doors in its London and Birmingham locations – and we couldn’t be more excited! Although things are going to be a little bit different this year, for obvious reasons, we’re glad to see that the exhibition will still be going ahead to give brides and grooms (grooms seldom get a mention but we know that they’re a big part of the wedding day too!) all the wedding inspiration they need while planning their big day. Especially if they’ve had to cancel or postpone due to the COVID-19 pandemic and are now looking for last minute or perhaps even more budget-friendly alternatives.


The show must go on, as the saying goes, and we couldn’t be happier that The National Wedding Show is doing all it can to bring hope to brides and grooms during this confusing time.


What is The National Wedding Show?


There are 8 National Wedding Show events every year – four in the Spring, and four in the Autumn. Over 40,000 visitors attend the exhibition every season, and it really is an unmissable event for anyone planning their wedding.



There is so much to see from over 200 wedding experts – from stunning catwalk shows featuring everything from wedding dresses to bridesmaid dresses (from both up-and-coming and established, world-famous designers), to exciting stalls from cake vendors and caterers, as well as hairstylists and make-up artists, florists, jewellers, magicians, photobooths, wedding venues to suit all budgets and tastes, and anything else you can think of. And also, a lot of things you didn’t even think of either. Prepare to get lots of ideas, including things you didn’t even know you needed!


When Is The National Wedding Show?


This year, The National Wedding Show is in Birmingham (at the Birmingham NEC) from Friday 2nd - Sunday 4th October 2020, and in London (at the ExCel London) from Friday 17th-Saturday 18th October 2020.


How Can I Buy Tickets?


Buying tickets is actually really simple. This year, tickets are contactless to comply with COVID-19 health and safety guidelines, and we would really recommend getting your tickets in advance as this will save time and money. And with the added COVID-19 safety measures in place (see below for more info) things are bound to be a bit slower than usual, so every little helps. After all, you want to spend less time in a queue (socially distanced, of course) and more time checking out all the exciting vendors.



How Much Are Tickets For The National Wedding Show?


Deluxe VIP Tickets cost £45 in advance, and you’ll get a very exciting gift box worth £70. Some of the items in the box include a bottle of I Heart Prosecco, a Happily Ever After candle by Katie Loxton, a wedding journal, and a Valentine nail varnish from London Grace. You can collect your gift box once you show your deluxe ticket when you enter the VIP area.


VIP Tickets cost £35 when purchased in advance. As well as fast-track entrance to the show, you’ll get entry to the exclusive VIP area (you will be greeted with a glass of bubbly – not too shabby) you’ll also have reserved seating for one of the catwalk shows, as well as a gift bag full of goodies from big household names.


Standard Adult Tickets cost £17 when purchased in advance, and standard child tickets cost just £9.50 when bought in advance. Children under 10 go free!


You can also save 30% on the standard adult ticket price if you take advantage of the group booking. A group ticket – for four adults – costs just £15 per ticket.


Click here to see all ticket prices and to snap up your tickets.


Adrienne Shoes The National Wedding Show Discount


We’ve teamed up with The National Wedding Show to offer our lovely customers a discount on all standard tickets – our little way of still being a part of the exhibition!


Standard tickets for both London and Birmingham locations are just £15 when you use the offer code ‘ADRIENNESHOES’ at the checkout.


Our Adrienne Shoes stand at a previous National Wedding Show

Will Adrienne Shoes Be There?


Sadly, we’ll be giving the show a miss this year; and it breaks our hearts to say it! As a small and fairly new business, we’ve had a pretty difficult year due to the Coronavirus pandemic, so we’re going to sit this one out and watch on from the side-lines. This doesn’t mean we’ll be sitting at home watching TV though (although we always find time for our favourite shows and soaps – see below when Emmerdale star Fiona Wade popped over to our stall to say hello and look at shoes for her wedding) as we will be hard at work, beavering away in the studio and in the office. Stylish, comfortable bridal heels don’t make themselves, y’know…


Still, we know that there are going to be hundreds of other wonderful vendors showcasing their products and services, which is why we are still urging you all to visit The National Wedding Show and support businesses big and small. (Small businesses in particular need our help more than ever, so even something as simple as sharing a picture or a tag on social media will go a long way!)


Emmerdale star Fiona Wade popping in to Adrienne Shoes

When Can I Catch Adrienne Shoes At The National Wedding Show?


We hope to be back stronger than ever at the next National Wedding Show; with brand spanking new collections – and of course the classic icons that you know and love – and some exclusives, discounts, and perhaps even a few little surprises. We can’t wait to see you all again!


Who Can I Expect To See There?


Cake vendors from Bake Me Happy, Blissful Cakes, Jazmin Cakes, and The Cake Laboratory will all be there.


Some wonderful jewellers such as Coo Jewellers of Hatton Garden, Personally Yours, and Two Become One Jewellery.


Florists like Blwsome, Love Flowers and Shropshire Petals.


The National Wedding Show is a great place to check out different photographers, as this can be quite time-consuming and difficult to do from a computer at home. Some very talented photographers and videographers such as Dotty Photography, Josh Ryan Photography, Keyhole Studios, and Purson Photography and Video will all be there – alongside countless others – so try and pop by some of their stalls to get a feel for their work.


Click here to check out the exhibitor list in full. You can also filter by category (i.e. floristry) so you can do your homework before you get there. There’s no such thing as being over-prepared!



Is The National Wedding Show COVID Safe?


The National Wedding Show is going above and beyond to be COVID safe. Providing contactless tickets is just one of the many things they are doing to guarantee everyone’s safety during the event.


Once you purchase your ticket, you’ll receive an email with a QR code which can be printed from home. But if you don’t have a printer, all hope is not lost, as the code can also be scanned via your smartphone. And according to the official website, both London and Birmingham venues will accommodate for social distanced queuing.


Once you’re inside, there are lots of other safety measures that have been put in place. As well as increased ventilation in the venues, there will be larger gangways and one way systems to ensure that traffic moves freely and safely throughout. Seating around the catwalk area – including the VIP area and other designated seating areas – will also allow for social distancing in line with the most recent government guidelines.


Food and drink is going to be a little different this year, as the catering is limited to pre-packaged items only. Not the end of the world; some of our favourite things from chocolate to popcorn come pre-packaged, so we can still work with this.


Although the cloakroom will still be open, it will understandably be operating a little differently and may not accommodate as much as usual, so guests are advised to bring only the essentials. But if you’re not a fan of travelling light, be prepared to carry everything, just in case it’s full by the time you get there.



Both venues have upped their cleaning regimes before, during, and after the shows, and of course, hand sanitiser will be available throughout the exhibition.


Click here to check out the health and safety measures in full.


Stay safe – don’t forget the face mask – and have the best time!


[Images c/o The National Wedding Show]

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